PURE Values

Foundation of CARA Performance & Client Success

CARA’s PURE values are at the core of our culture. We believe our PURE values are the key to our success. They help us to better serve clients and help retain our consultants.

Our PURE values define how CARA does business. This includes how we select our team, support our clients and consultants, and measure performance. We believe that the best way to run a successful business is to run it in a way that exemplifies what our company—and our customers—think is important.


We are reliable and respond with a sense of urgency.


We respect the needs of others and work to ensure their success.


We build trusting relationships through accountability, integrity and results.


We are known for the talent of our team and the quality of our work.

To learn how CARA can help you achieve your goals, contact us today or submit a request to have a member of our team contact you.